From Our Publisher

Fast and Furious

The best thing about the future is
that it comes one day at a time.
~Abraham Lincoln

There is an old saying that goes "How Time Flies"...and it really does hit home for us. It's been a fast and furious year for all. From super atmospheric storms and super particle storms and the un-improving economy then the improving economy, it seems everything is racing by and here we all are...a year later well into 2013.

Speaking of time flying by, Faux Effects International Inc. just celebrated our 1st year anniversary in our new facility and couldn’t be more delighted, motivated and excited for the future of this wonderful decorative arts and products industry. The demand for decoration has been "pent up" for a time with a depressed and uncertain housing market, but decoration is timeless, and the interest and need for decoration is stronger and seems to be strengthening daily. Now is the time to look forward, not in the rearview mirror…we are bullish on the future! The Faux Effects® brand continues to grow, supplying our customers with uninterrupted products and service and developing ever new products. In the past year we introduced Old World Finishing Paint™, SuperFlo Enamel™, SetCoat® Stain Blocking Primer and new SetCoat® Metallics and Matte Metallics with a color pallet of 34 designer colors.

More to come from Faux Effects®…R&D is busy. Keep a close eye for more new products and classes this coming year!
Thank you for your patronage!

Raymond Sandor
Publisher, Faux Effects World
President and Founder,
Faux Effects International, Inc.

From Our Editor

Balance


Time does march on, and here we are with another fabulous issue of Faux Effects World® to share! We continue to keep busy here at Faux Effects International, Inc. and are so thankful. At times it is difficult to believe how much can be done in just one day, but you as finishers and readers already are aware of this. Balance is a key word…as a day in the life of us all flies by! This is why I am so thankful for you all taking the time to share your Faux Effects® projects and your time with us.

I hope you enjoy Volume 17 as much as we have putting it together. It is always a pleasure!

Inspiring projects from around the world enlighten and bring us all calm, peace and balance in our hearts and in our homes.


Peace, Love & Happiness,
Rachel Sandor-VanHouten

*Remember to submit your Faux Effects® projects
for future issues…we want to feature YOU!

Editorial Overview and
Readership Profile

Editor Emeritus

Hello, I am Jane Koehler, co-founder and Vice President of Faux Effects International, Inc. and I extend a personal invitation to you who “Create Beauty with Faux Effects®” products around the world to become a featured artist in this most unique, one of a kind magazine. You will find that presenting this magazine to your new client will give you instant credibility and will open doors that may have been shut before. The beauty and quality of the finishing in the homes and commercial projects featured, along with your professional training with Faux Effects® products, the Rolls Royce of the industry, will give your customers a complete sense of assurance that you are the artisan for them. Also, consider advertising in Faux Effects World®. How impressive is that to give to your client? Our company is constantly creating the new products and training you need to be successful. We are behind you 100%. If you are not successful, we are not successful. So, make a wise business decision and also a memory for yourself and submit a Story Idea or become a Bright Star in our Artist Gallery. We look forward to hearing from you.

Sincerely, Jane

We welcome comments from our readers. We're interested in your thoughts regarding the stories featured in our magazine and enjoy hearing how they've brought ideas and inspiration to your decorating. Letters of encouragement for the artists featured in Faux Effects World® are also appreciated.

Story Submission
& Submission Guidelines Forms